Rafay Basheer

Rafay Basheer is seasoned analytics leader who currently heads up CRM Analytics for Walgreens Boots Alliance, supporting the Walgreens brand and both Pharmacy and Retail businesses. He and his team drive profitable growth through data analytics, insights, contact strategy and intelligent channel orchestration. He is also considered a "Data Led Marketer" — a multi-disciplined leader who leverages his wide and differing industry knowledge within the retail and healthcare domains to build cutting edge strategy and analytical solutions. His area of expertise includes machine learning, cloud computing and storage, merchandising, and marketing analytics.