Zach Atherton

Zach, whose scripts have generated over 1.5 billion views, three quarters of a billion dollars in sales, and are behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He has a bachelor’s degree in professional writing, a master’s degree in public administration, and a juris doctorate which just barely qualifies him to write ads about poop and body odor. Before joining the HB team, Zach was the owner and director of ImprovBroadway, Utah’s highest-rated comedy theater as well as the showrunner for the Dry Bar Comedy series A Night At The ImprovBroadway which have been viewed over 30 million times online.