Amazon Advertising in a holistic perspective: From search to display marketing in a nutshell

We’ll have in look into all different angels when it comes to Amazon Ads: Where is the difference between Sponsored Ads and DSP / Programmatic ads, and where do the different placements overlap? How to combine keyword-based and audience-based ads on and off Amazon best? Which budget allocation should a seller or vendor expect? Finally, we’ll look into the brand new Amazon Marketing Cloud, and what an advertiser can learn from that data.