BackAmazon (Advertising) – the meta-trends behind the current trend
September 18, 2024 | 9:40 AM
Description
- Amazon ecosystem is transforming into a layer or operating system for digital marketing & e-commerce – what developments are driving this?
- Is retail media just a symptom of a larger development?
- Disruption of marketing processes and organization
- Consequences on media planning of vendors & sellers
- Connection and interactions of the outlined development with AI, branding & performance marketing
Event
Amazon Sales Kongress 2024 September
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