In the ever-evolving landscape of Amazon FBA, challenges like skyrocketing CPCs, increasing cost of goods, and intensified competition are making it tough to find success. Some sellers think the key to scaling is to launch successful products on new marketplaces without actually realizing how complex this process is. Other sellers try to focus on developing new products, which is not that easy either because it is a demanding process with a lot of moving elements.
In his presentation, Roland helps you to have an in-depth look at two main growth strategies: expanding to new sales channels or developing new products to help you to find your competitive edge. You will learn effective methods for quickly identifying and validating niche opportunities from analyzing competitors, understanding your target audience and identifying USPs to keep your product pipeline full. You will also get insights about why a good Cash Conversion Cycle is essential for your business’s growth.