Why Great Branding is a Lifelong Moneymaker

Like it or not, customers judge your products on how they look. They’re not only paying for the product itself, but also the experience of buying and using it.

Research shows that, as consumers, we’re willing to spend more with brands that align with our values.

But why does branding affect our spending habits? And how can you use it to exponentially increase revenue? All will be revealed in this keynote.