Ecommerce Acceleration – Long-term growth strategy despite headwinds
September 28, 2022 | 10:30 AM
Description
Powered by Pattern
In 2022, growth in online retail will slow down and even turn negative in places. What should brand manufacturers focus on now?
1. Reliable partners who drive business success holistically and sustainably. Pattern coined the term “Ecommerce Accelerator” and explained the advantages and disadvantages of the Amazon 1P/3P/Hybrid models.
2. Revision of the cost structure, which allows an objective comparison of profitability between the current and alternative sales models.
3. Brand protection via a selective distribution strategy as the basis for long-term success.
Event
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