Hammer Sport AG: Successful campaign control in the hybrid model based on practical examples

Name: Hammer Sport AG: Successful campaign control in the hybrid model based on practical examples
Start: 2022-09-06T15:00

September 06, 2022 | 3:00 PM

Description

HAMMER SPORT AG: Initial situation and strategic decision for the hybrid advertising model.
Setup, processes and challenges: How to manage both channels in a sustainable way
Correct evaluation: Selecting and analyzing the right KPIs at the brand, account and product level.

Amazon Sales Kongress 2022 September

Florian Vette

Co-Founder & Managing Director - Movesell GmbH

David Gellert

Digital Marketing Manager - Hammer Sport AG

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