Lightning Talk: DSP Domination: Retargeting External Traffic for Maximum Amazon Conversions!

This talk demonstrates how to leverage Amazon DSP to retarget and re-engage high-intent shoppers who visit listings from external traffic sources but don't convert immediately. The presenter will outline a simple yet effective DSP strategy to capture external traffic and turn it into profitable conversions, including key audience segments and campaign setup tips. A real-world case study will illustrate the impact of DSP-powered retargeting on boosting conversions and lowering ACOS.