Scaling Amazon Advertising internationally using the example of the Powerbar brand
March 22, 2023 | 11:55 AM
Description
- Initial situation – how is the Powerbar doing on the international Amazon marketplaces?
- Evaluation of > 100,000 orders – is Amazon cannibalizing the online shop?
- Evaluation of new customer acquisition Amazon vs. online shop
- Development of a transnational media plan and budget planning
- Cross-country advertising strategy with exclusive insights from Amazon
- Resource planning and expectations (time-to-market, sales, profit)
- Conclusion results and learnings
Event
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