Scaling Trust: How Veracity Built a Science-Driven Ecommerce Brand in Wellness

In this keynote, Allie Egan—founder and CEO of Veracity Selfcare—shares how she transformed a deeply personal health challenge into a thriving ecommerce business. Learn how Veracity leveraged science-backed credibility, personalized customer engagement, and digital-first strategies to disrupt the beauty and wellness market. This session dives into the art and science of selling online in a category where trust is everything.