Seller Panel: Branding is Everything and Everything is Branding

March 14, 2022 | 11:00 AM

Description

Branding is the lever that impacts your business in direct proportion to the degree that you get it right (or wrong). Branding it tells a coherent story and that is reinforced through every facet of your business. Good branding impacts your brand’s image and resonance with consumers and is vital to conversion and loyalty. Established brands and private label sellers will share how they have communicated and elevated their brands through marketing and reinforced in different facets of their business, including customer service.