Mastering the First Click: Data-Driven Strategies to Boost Your Amazon CTR

In his presentation, John will address the challenge of low visibility and declining click-through rates on Amazon. Using extensive A/B testing data, he will reveal what drives customers to click on listings and how to optimize key elements like hero images, titles, and pricing for maximum impact. During the session, John will analyze real-world examples of high-performing hero images live, sharing actionable insights and proven techniques that have helped sellers boost CTR by 30% or more. After the session, you’ll leave with data-backed strategies to enhance your Amazon listings and stand out from the competition.