Profit-First Sourcing: Building Products With Strong Margins Before You Place an Order

Many sellers focus heavily on marketing, hoping it will fix weak products, but no amount of advertising can turn an unprofitable item into a real success. In this session, Steven will show how a Profit-First approach helps you source products that are truly profitable from the moment you decide to launch them, setting you up to stay competitive in the long run.

You will get a clear breakdown of the top techniques that consistently improve product margins, whether you are a new seller or scaling successful business. Steven will walk you through ten actionable steps based on real-world results, including negotiation principles taken directly from the training Chinese suppliers use to prepare their top sales teams. You’ll also learn why most sellers overlook these margin opportunities and how to apply them immediately when sourcing your next product.

This session helps you understand what a profitable product looks like before you ever place an order. You will get simple yet effective techniques and steps you can put into practice to strengthen your sourcing process.