Stream Session D: Managing Your Product Data to Boost Sales Online

Since online customers can’t see you, their behaviour in your website or marketplace store will depend entirely on how well you have presented your products. Search engines like Google and marketplaces like eBay, Amazon and Catch all use sophisticated algorithms to produce search results that are highly relevant and have high propensity for conversion. If you’re putting "dirty" data in, you cannot possibly expect to get good results online.

In this session you’ll learn:

• Why data optimisation is so important
• What to pay attention to
• How to clean up your product data
• Managing data across multiple channels
• How to plan for smooth data migration