Stream Session D: Search in the Age of Brand (SEO 101)

The digital marketing landscape will be undergoing considerable upheaval in 2018 due to a greater emphasis on brand and the user experience. So where does this leave SEO in the order of importance? Is SEO confusing or worth it? Where does it fit into the overall marketing play? In this session you will learn how building your brand and the User Experience are fundamental to good rankings in Google.

You will learn:

• The business building metrics you should be focusing on.
• Voice Search Optimisation is coming: How to prepare and make yourself heard.
• How other businesses are dominating search by building their brands; you can too.
• Systems to implement today to grow your search traffic.
• The technology fundamentals and processes to monitor them for awesome rankings.