The 10 most important KPIs on Amazon – How brand manufacturers measure and optimize their Amazon performance
September 27, 2022 | 10:00 AM
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The KPIs that vendors and sellers can use to measure their own success on Amazon are numerous and can quickly become overwhelming. What are the really important key figures? And what are benchmark values that retailers can use as a guide?
Nelly Gennis and Hanna Dau explain the most relevant Amazon KPIs in the areas of strategy, content, reviews, advertising and monitoring. At the same time, the two Amazon experts show how the data should be measured and reported in order to be able to derive valuable recommendations for action and improve your own Amazon performance.
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