The Hidden Danger in Amazon Data: Using PPC & Search Analytics Without Falling into Bias Traps

More data ≠ better decisions: When an overload of numbers can cloud your judgment instead of clarifying it. The illusion of 'clear' data: How what you think you know about your Amazon performance can hide what's really happening. SQP, SCP, SQD demystified: These powerful Amazon analytics tools (for search query and catalog performance) can boost your growth — if you know how to read them right.