Joel MacPherson

I'm all about increasing cashflow for ecommerce businesses. My Journey:

• CPA auditor in Public Accounting.
• CFO for 8 Figure ecommerce brands.
• CFO/COO combined finance & ops for sellers.
• Founder of TrueOps, getting sellers more cash from amazon.

I have raised millions in financing, led acquisitions, built finance & ops teams from scratch multiple times for $1-$40m companies. The common thread is the same fundamental ops problems:

• Predicting & boosting cashflow.
• Planning & monitoring supply chains.
• Putting out compliance & tax related fires.

Today with TrueOps I'm solving one of the largest issues facing amazon sellers today. Amazon themselves!

Amazon mishandles billions worth of inventory every year, costing sellers on average 1-3% of revenue. As an ecommerce ops pro, I know there’s few opportunities for businesses to instantly add 1-3% to their gross margin so I take it seriously.

There's others working on this problem but I'm going to leverage my professional background to bring reimbursement services to an elite level and solve this once and for all.

• The only North American audit team in the industry.
• Leveraging smart TOS compliant automation to enable perfect daily audits.
• Using strict access control & encryption protocols to safeguard sellers business critical data.