Julia Bucalina

Digital Technology professional with 7+ years’ experience in the retail consumer sector • 5+ years leading and growing global retail businesses. Successfully managing and executing multiple digital transformation projects including re-platforming, SEO restructures and design, re-branding, and conversion optimisation. Developing and executing growth strategies in complex multi-channel environments.

Now leading the Under Armour eCommerce business for Australia and New Zealand. Directing key business functions; financial planning, eCommerce transformation, merchandising & buying, marketing, and platform development. Working closely with regional and global teams to grow the regional Under Armour business which globally has 38 eCommerce sites, +200M connected fitness users and annual revenue of over $5B.