Michelle Covey is the Vice President of Commercialization at GS1 US, where she oversees delivery of programs and services designed to support efficient and accurate GS1 Standards implementation for companies of all sizes. Previously, Ms. Covey held multiple executive roles at GS1 US leveraging her more than 20 years of retail supply chain experience. Most recently, she was Vice President, Partnerships where she oversaw all external partner relationships and Vice President, Retail Apparel and General Merchandise where she led the GS1 US Apparel and General Merchandise Initiative, helping retail companies achieve source to store supply chain visibility through the application of GS1 Standards. She was also Vice President of Advisory Services, responsible for implementing tailored service strategies to help organizations improve data quality, standards implementation and supply chain efficiencies.