Naomi Simson
Founder - RedBalloon
Biography
As one of Australia’s most prominent entrepreneurs, Naomi Simson is known as the founder of online experience retailer RedBalloon and the co-founder of the Big Red Group, which houses a number of
brands including Adrenaline, Albert AI (Marketics) and Redii.com with the purpose of shifting the way
people experience life. The group now serves an experience every minute, and turns over more than
$100m. This is quite the entrepreneurial journey as Hitwise has identified that BRG is now the third
largest experience retailer of its type in the world.
Naomi together with her business partner and her colleagues has clear aspirations to grow to serving and experience every second somewhere on earth by 2025. Naomi is a passionate supporter of Australian businesses, a prolific blogger and business commentator, best-selling author and much sought-after keynote speaker. She has appeared in four seasons of the Australian Shark Tank as the #redshark.
A true business influencer and leader with more than 2.8 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging and insightful speaker. Naomi is relatable across a broad variety of audiences and topics, often drawing on her own personal experiences to provide thoughtful and valuable views into topics, including Influence, purpose, leadership, entrepreneurship, personal development, customer obsession and digital marketing transformation.
Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces. Naomi has received a number of high profile awards including the National Telstra Business Women Awards for Innovation (2008), Ernst and Young Entrepreneur of the Year Industry category winner (2011) and the Lifetime
Achievement Silver Stevie Award (2013). In early February 2017, Naomi commenced her role as a member of the University of Melbourne’s Faculty’s Business and Economics Board.
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