Nick Schucet

When I started selling on Amazon 5 years ago, I couldn’t understand why my products weren’t performing as well as they should.

• I had high-quality, in-demand products.
• I understood marketing and applied best practices to my copy and images.
• I researched and applied creative business strategies and was excited to flex my entrepreneurial muscle.

What I didn’t know then — and I know now — is that you can be a smart marketer who plays by the rules and still fails on Amazon.