Prinitha Govender

Prinitha Govender is a well known face in Australian retail. She is the Creative Director of successful content creation agency Prinitha & Co., collaborating with retailers and brands to create engaging content to build a community around their brand. She is also the Co- Founder of retail tech startup Buttonzz. Prinitha made her mark in the retail space during her role as Editor of Power Retail, Australian news publication for online and multichannel retailers. She also has three successful books on retail, e-commerce and technology under her belt.

Prinitha is a thought leader in the retail, e-commerce and content creation space. She was recently invited to be a speaker at Australia’s largest Women in Tech conference, Tech-Formation 2019, to share her journey in the industry. Prinitha has her finger on the pulse when it comes to the latest retail strategies and consumer trends. Her strong editorial voice, technical grasp and expertise on the retail industry and her passion for shopping, retail and the customer experience, blends well to provide a well rounded scope around retail and how to get to the heart of the consumer.

Prinitha also has a background in TV news and sports presenting, an editorial background
in digital and newspaper publishing, as well as communications advisory in politics. She is a self-confessed health nut, is big on fashion and she certainly loves a bit of retail therapy to compliment her personal style. Prinitha’s passion for style and shopping has led her to collaborate with some amazing Australian labels!