Sandradee Makejev

Sandradee the Founder and Director of St Frock was working in fashion PR and marketing when she started a humble Bondi Beach market stall. Caught up in the Sydney dust storm of 2009 and looking for a better way to connect with customers outside of the markets she created online fashion store St Frock. Through clever use of social media and continuous innovation she has built a $15 million business while remaining self-funded, operating her own DC and employing 50+ staff.

Sandradee is a passionate advocate for diversity and inclusion in the workplace through creating a strong company culture.