At Aleph, I work as a Senior Client Partner where I help brands navigate the often complex world of Amazon Ads and programmatic advertising. I began my career 8 years ago as a data management specialist, which gave me a solid starting point, and over time I've gained hands-on experience running full-funnel DSP (Demand-Side Platform) campaigns. Right now, I'm focusing mainly on Amazon Ads. I enjoy collaborating with clients to create strategies that aim to connect with their audiences and support their goals throughout the customer journey. Programmatic advertising can be complicated, and there's always something new to learn. I do my best to guide clients through the process, helping them make informed decisions and get the most value from their campaigns in an ever-changing digital landscape.