
Event description
The Cross Border Summit 2025 is the premier annual event for global e-commerce leaders, Amazon sellers, and cross-border business professionals. Set in Chiang Mai, Thailand, from November 3–5, 2025, this summit brings together top experts and entrepreneurs from around the world to share the latest strategies, trends, and actionable insights for scaling internationally.
Attendees will experience a dynamic agenda featuring expert-led sessions on advanced Amazon FBA tactics, PPC growth hacks, and new sales channels such as retail, D2C, and crowdfunding. The summit places a strong emphasis on sourcing and expansion in Southeast Asia, offering real case studies and practical advice from sellers who have successfully built brands in the region. Participants will gain valuable knowledge on quality control, logistics, and launching on platforms like Lazada and Shopee, as well as insights into entering fast-growing Southeast Asian markets.
In addition to marketplace expansion, the event explores the future of e-commerce with sessions on leveraging AI for supply chain optimization, web3 technologies for sales growth, and sustainable business practices. Interactive panels, roundtable discussions, and rapid-fire networking sessions foster meaningful connections among a curated community of accomplished business owners and industry experts from both East and West.
The summit also features inspiration from 7- and 8-figure sellers, industry veterans, and thought leaders, all within an intimate and collaborative environment. Attendees can take advantage of pre- and post-event activities, including a Canton Fair sourcing trip, VIP mastermind sessions, and an exclusive villa retreat in Phuket for deeper learning and networking. Hands-on workshops cover topics such as Chinese seller strategies, TikTok Shop growth, and operational efficiency with AI tools.
Whether you are an Amazon or e-commerce seller looking to scale globally, a brand seeking to expand in Southeast Asia, or an entrepreneur eager to stay ahead of cross-border trends and technology, the Cross Border Summit 2025 offers the knowledge, community, and inspiration to help your business thrive in today’s fast-changing global marketplace.
Speakers (5)

Brian R Johnson
Founder - Canopy Management

Nick Katz
7-Figure Amazon Seller - The Japan Guy Blog

Michael Michelini
Founder & Host - Global From Asia

Mads Singers
People Management Coach and Outsourcing expert - Mads Singers Management Consulting

Napoleon Beltran
Chapter Leader of GFA Nexus Philippines - GFA Nexus Philippines
Location
Holiday Garden Hotel & Resort
Chiang Mai, TH
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