Händlerbund SellerDay 2026

NOTE: All the sessions of this event are in German.

Händlerbund SellerDay is a dedicated e‑commerce conference that brings together online sellers, brands, and solution providers for a full day of learning, exchange, and inspiration. Designed for everyone from newcomers launching their first shop to experienced merchants scaling, internationalizing, or preparing for an exit, the event focuses on delivering practical input that can be directly applied to everyday business.

Participants can expect multiple marketplace stages and workshop rooms with hands‑on sessions led by successful sellers, brand owners, and agencies, covering topics such as Amazon, eBay, marketing and reach, AI, taxes, international expansion, and social media. In addition, attendees meet carefully selected partners and service providers offering tools and solutions that save time, costs, and stress in e‑commerce operations.

The day is rounded out with all‑inclusive catering, plenty of structured and informal networking opportunities, and an after‑show party that encourages deeper conversations within the seller community. SellerDay is organized by Händlerbund and is ideal for startups, DTC brands, and established online retailers who want to stay at the cutting edge of the industry and move their business forward.