MarketPlace XP 2026

NOTE: All the presentations of this event are in French.

MarketPlace XP - France is an in-person conference held in Paris that brings together Amazon sellers and marketplace merchants for a full day of unfiltered, peer-led learning. Founded by Michael Weisz, co-founder of Shapeheart and European lead of MDS (the world's largest Amazon seller community), the event is designed by sellers for sellers, with a focus on practical insights rather than sponsor-driven content. The conference targets both vendor and seller models, offering sessions for all experience levels from beginners to advanced practitioners.

The 2026 program covers critical topics including marketplace trends for 2026-2027, DSP and AMC advertising strategies, effective use of Amazon Brand Analytics data, and AI tools that deliver real results for e-commerce businesses. Speakers include experienced marketplace operators and brand founders who share actionable strategies based on real-world experience. Sessions are structured as keynotes and content-focused presentations, with clear audience targeting to ensure relevance for each attendee's skill level and business model.

MarketPlace XP emphasizes authentic peer-to-peer networking and knowledge exchange in a curated environment. The event is intentionally kept small and requires paid registration to ensure attendees are genuinely committed to learning and contributing to the community. Sponsors are carefully selected based on community recommendations and are expected to provide value rather than sales pitches. This event is ideal for French-speaking Amazon sellers, brand owners, and marketplace merchants looking for honest, experience-based guidance on scaling their online sales operations.