Event description
WORLDEF Dubai 2026 is a major international e-commerce and retail technology forum taking place at Dubai CommerCity, bringing together global leaders, innovators, and decision-makers from across the digital commerce ecosystem. Organized under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum and hosted by Dubai CommerCity in partnership with WORLDEF International, the event connects marketplaces, brands, technology providers, government officials, and investors from over 80 countries.
With over 10,000 expected participants, 200+ international speakers, and 150+ exhibitors, the forum features four content stages covering cross-border e-commerce, retail tech innovations, digital transformation, and emerging marketplace strategies. High-profile speakers include ministers of trade, CEOs from leading regional e-commerce platforms, regional executives from major social media, payments, and marketplace companies, plus senior leaders from venture capital firms, luxury retail groups, and enterprise commerce platforms shaping the future of digital trade in MENA and globally.
The event is structured around learning, networking, and deal-making opportunities, with specialized zones including a Startup Zone, Investor Lounge, VIP Connect, Country Pavilions, and an immersive expo floor for hands-on exploration of the latest e-commerce solutions. Attendees can use an upgraded networking app to connect directly with potential business partners, customers, and solution providers, making it easy to build relationships that extend beyond the event. An exclusive after-party and other networking experiences create a vibrant atmosphere for meaningful connections.
This is ideal for e-commerce brands, marketplace sellers, digital commerce technology providers, logistics and payment solution companies, investors, and government trade representatives looking to expand into Middle Eastern, African, Central Asian, and global markets.
Speakers (24)
Carina McLeod
CEO, Founder - eCommerce Nurse
Kamaljit Singh
CEO & Founder - AMZ ONE STEP
Bradley Sutton
Host, Serious Sellers Podcast; Director of Training & Chief Evangelist - Helium 10
George Meressa
Founder - Clear Ads Ltd
Vanessa Hung
CEO - Online Seller Solutions, Catalog Ninja and Seller Central Expert
Sophie Down
Paid Media Manager - Clear Ads Ltd
Klaidas Siuipys
Founder - AMZ Bees
Krystel Abi Assi
CEO - Amazon Sellers Society
Asha Bhalsod
Founder - Etopia
Martin Heubel
Director & Founder - Consulterce Ltd
Vincenzo Toscano
Founder & CEO - Ecomcy
Shivali Patel
Customer Advocate and Brand Evangelist - Helium 10
David Miller
Attorney - David Allen Miller Law Firm
Yulia Blinova
CEO & Co-Founder - Zignify
Bruno Ferreira
Founder - BlueDot
Rūta Švobienė
Process Manager - 1StopVAT
Talal Asad
President & eCommerce Consultant - Brand Together
Christopher Khoo
Sales Director - KhooCommerce
Jordi Ordonez
eCommerce Advisor, Co-Founder - JordiOB.com, All4Marketplaces
Paul Sonneveld
Co-Founder - MerchantSpring
Hannah Hughes
Head of Strategy - Etopia Consultancy
Rafay MH
Founder - The Uptik
Neha Bhuchar
CEO - atom11
Sumit Arora
Managing Director, Europe (UK + EEA) - WorldFirst
Location
Dubai CommerCity
Dubai, AE
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